Magento 2
Development
Custom development, new features and ongoing development of existing stores.
Discuss your project ↗MAGENTO 2 ✦ HYVÄ ✦ AI READINESS
Technically strong. Commercially minded. I help Magento stores get found and chosen by AI search engines, and I advise and build where it counts: from Hyvä development to smart AI applications.
NEW ✦ SHORTLIST
Shoppers increasingly ask ChatGPT, Perplexity and Google which store to buy from. Test in one minute whether AI search engines can find, understand and recommend your store.
01 / EXPERTISE
A strong digital business is about more than code. From AI readiness and consultancy to Magento and Hyvä development: I look at the technology and the commercial opportunities behind it.
Custom development, new features and ongoing development of existing stores.
Discuss your project ↗Modern, fast and user-friendly storefronts with a smart frontend approach.
Discuss your project ↗Targeted improvements to speed, user experience and technical stability.
Discuss your project ↗Technical choices, roadmaps and visibility in AI search: from platform advice to agentic commerce.
View the AI readiness scan ↗NEW PERSPECTIVE / AI & AUTOMATION
AI only matters when it delivers real value. I help you explore where artificial intelligence and smart automation can speed up processes, reduce repetitive work and support your team.
From promising use cases and technical feasibility to guidance during implementation — with attention to existing systems, privacy and the people who work with them.
Where can AI add concrete value in your organisation? Together we map out the possibilities and priorities.
Setting up recurring tasks and data flows more smartly, with an eye for reliability and maintenance.
Advice on tools, integrations and a feasible approach for a safe, practical implementation.
BEYOND DEVELOPMENT
Great technology starts with understanding the business.

02 / ABOUT ME
I'm Simone: a freelance Magento 2 developer and Hyvä specialist. But my perspective doesn't stop at the code. My own experience as an entrepreneur across several industries taught me how important it is for technology to support the business.
I ask questions, think ahead and look beyond the brief. No more complexity than needed, but solutions that add value beyond the development environment. With AI and automation, too, I start with the real business problem.
With Shortlist I help Magento stores become visible in AI search: I measure how often they are mentioned, fix what holds them back and measure again.
Let's get acquainted ↗03 / MY APPROACH
No unnecessary complexity, but clear communication, critical questions and an approach that works for your organisation.
We clearly map out the challenge, the context and the business goal.
I translate your question into a realistic technical approach and clear choices.
I carefully write code that is understandable, maintainable and scalable.
We review the result and where further optimisation adds value.
04 / PERSPECTIVE
Three themes I like to think about. No confidential project details, but a look at what really matters for e-commerce businesses.
Why Magento stores are missed more often by AI search engines, and what to do about it.
Why I want to understand the problem before I start building.
Which tasks deserve automation — and where does human insight remain essential?
05 / LET'S CONNECT
Want to know how AI search engines see your store, looking for a Magento 2 or Hyvä specialist, or want to talk through AI and automation? Tell me what you're working on.
Send me a message ↗TELL ME MORE