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SIMONE ZUURVELD SHORTLIST · AI READINESS SCAN

MAGENTO 2 ✦ HYVÄ ✦ FREE AI READINESS SCAN BETA

Is your Magento store on AI's shortlist?

Shoppers increasingly ask ChatGPT, Perplexity and Google which store to buy from, and AI agents are starting to shop on their behalf. With Magento, AI visibility is something you have to set up yourself, and it's often left undone. Test how your store is doing in one minute.

Useful if we can't find your product pages automatically.

FREE ✦ NO ACCOUNT ✦ WE ONLY READ PUBLIC PAGES

The scan is in beta: the outcome is an indicative snapshot. No rights can be derived from the results. Read the disclaimer.

YOUR RESULT

OUT OF 100

Result for

 ·

BETA Automated, indicative snapshot of public pages. No rights can be derived from it; it is no guarantee of visibility in search engines or AI applications. Disclaimer

FULL REPORT

See what's wrong, and how to fix it.

  • ✦
  • ✦Concrete solutions for Magento and Hyvä
  • ✦Your top 3 priorities to start with
  • ✦My personal advice: which package fits your store

We only use your details for this report and the follow-up. Read the privacy statement.

MY ADVICE FOR YOUR STORE

You score with . This is the fastest route to the shortlist:

The scan

Compare all packages

Started with Essentials? Upgrade to Complete within 60 days and the full amount is credited.

YOUR FULL REPORT

Where to start.

Want to tackle this together? See the packages or book a call. Save the link in your address bar to come back to this report.
This report was created with a beta version of the scan and is indicative. No rights can be derived from the findings and advice; always have changes implemented and tested by your developer. Disclaimer

01 / THE MAGENTO PROBLEM

Why Magento stores fall off the shortlist more often.

Magento is the most powerful platform for serious online stores, but it isn't ready for AI search engines and shopping agents out of the box. Where Shopify and Adobe Commerce increasingly build it in, with Magento Open Source you set it up yourself.

01

No AI button

Shopify automatically lists stores that sell to the US in ChatGPT, and Adobe Commerce builds it into the licence. With Magento Open Source you choose and configure it yourself, and above all your product data has to be right.

02

Luma is heavy

The default Luma frontend relies on lots of JavaScript and only puts limited microdata in the page, not complete JSON-LD.

03

Data stuck in attributes

Brand, EAN/GTIN and material are often in your attributes but never make it into the structured data, so AI can't match your products.

04

Firewall blocks AI

Firewall and bot rules aimed at scrapers often lock out ChatGPT, Perplexity and Claude too, without anyone noticing.

✦ The good news: Magento is flexible enough to solve all of this. You just need to know where.

YOUR ADVANTAGE

Magento lets you be better than the default.

On other platforms every store gets the same AI connection: whatever is taken care of for you is taken care of for your competitor too. On Magento you decide which data you share, how rich it is and with whom. Set it up well and you're not just on the shortlist, you're at the top of it.

Your data, your rules

You decide which product data and structured data you publish, and which AI protocols you support. Not the platform.

Rich product data

Attributes, configurable products, B2B: exactly the details AI agents need to compare products. Often you already have them.

International in one installation

Store views per language and country, with their own prices and hreflang, so AI shows the right version in every market.

No lock-in

Your code, your database, your hosting in Europe and your choice of partners. You don't depend on one platform's AI deals.

02 / THE FREE SCAN

Nine checks, four areas.

Built for Magento and Hyvä: the scan recognises your frontend and gives solutions your developer can pick up straight away.

↗
01

Access for
AI bots

Are robots.txt or your firewall accidentally blocking ChatGPT, Perplexity or Claude?

◇
02

Product
data

Do AI search engines and shopping agents understand your price, stock, brand and EAN?

✳
03

Discover-
ability

Sitemap, llms.txt and metadata: can AI find your entire catalogue, per store view?

</>
04

Read-
ability

Luma or Hyvä: are your content and prices in the HTML, and does the store load fast?

03 / THE FULL AI READINESS SCAN

The free scan measures the technology. The full scan measures whether you get chosen.

I test dozens of real buying questions in ChatGPT, Perplexity, Gemini and Google AI Mode, compare you with your three main competitors and deliver a roadmap your Magento developer can execute straight away.

01 / VISIBILITY

Mentioned in AI answers?

Are you recommended when shoppers ask for advice — and is your competitor?

02 / CATALOGUE

Product data audit

Your entire catalogue reviewed, per store view and language.

03 / OPERATIONS

AI that pays off

Which AI tools actually deliver for your store, and which don't?

04 / FUTURE

Agentic commerce

Ready for AI agents that check out on their own, and for the EU AI Act?

04 / PACKAGES

Measure, improve, and see the results.

Start with the free scan above. Every paid package measures how often AI search engines actually mention you; Complete measures again after 60 days, so you can see what the improvements deliver.

KNOW HOW OFTEN AI MENTIONS YOU

Essentials

€1,250excl. VAT · 1 week

Smaller stores and a first engagement

  • ✦Baseline: 20 buying questions, each asked 3 times in ChatGPT, Perplexity and Google AI (180 answers)
  • ✦Your visibility score next to 2 competitors
  • ✦All technical checks, interpreted by hand
  • ✦Top 5 improvements with time estimates
  • ✦Online walkthrough (45 minutes)
RECOMMENDED

MEASURE, IMPROVE, MEASURE AGAIN

Complete

€4,450excl. VAT · 4 weeks + re-measurement after 60 days

Stores with an in-house team or a regular Magento agency

  • ✦Extended baseline: 30 buying questions in 4 AI tools (360 answers)
  • ✦Benchmark against 3 competitors
  • ✦Product data audit for up to 3 store views
  • ✦I implement the top 3 quick wins in your Magento store myself (up to 8 hours)
  • ✦Roadmap with tickets for your developer
  • ✦Re-measurement after 60 days: what did the improvements deliver?

PLATFORM AND AI ROADMAP

Strategy

from€7,500excl. VAT · by arrangement

International and multi-store shops, or when replatforming is on the table

  • ✦Everything in Complete
  • ✦Half-day workshop with your team and agency
  • ✦Platform advice: Magento Open Source or Adobe Commerce
  • ✦AI in your operations, agentic commerce and compliance (EU AI Act)
  • ✦12 to 18-month roadmap, with budget

✦ Started with Essentials? Upgrade to Complete within 60 days and the full amount is credited.

ONGOING: STAYING VISIBLE

AI search engines change constantly, and your competitors don't stand still either. With a subscription you see where you stand every month.

Monitor

The same measurement against your competitors every month, with a one-page report and an alert when your visibility drops.

€195 PER MONTH · 6-MONTH MINIMUM

Monitor+

Monitor, plus 4 hours of optimisation in your Magento store every month and a quarterly strategy call.

€595 PER MONTH · 6-MONTH MINIMUM

Technical client-side lead

Assessing agency quotes, reviewing delivered work and keeping the roadmap on track.

8 OR 16 HOURS PER MONTH

Portrait of Simone Zuurveld
MAGENTO 2
HYVÄ
AI-READINESS

05 / WHO'S BEHIND IT

Developer by trade. Entrepreneur by nature.

I'm Simone Zuurveld, a Magento 2 and Hyvä developer from the Netherlands with experience as an entrepreneur across several industries. I know Magento inside out and understand what keeps a business owner up at night.

With Shortlist I help Magento stores become visible in AI search: no vague AI advice, but concrete steps your developer can carry out tomorrow.

Magento 2 Hyvä Structured data AI search engines
More about me ↗

06 / FREQUENTLY ASKED QUESTIONS

Good to know.

What is an AI readiness scan?

An AI readiness scan checks whether AI search engines and shopping assistants such as ChatGPT, Perplexity, Gemini and Google AI Overviews can read, understand and recommend your store. It looks at access for AI bots, product data and structured data, discoverability (sitemap, llms.txt) and whether your content is readable without JavaScript.

Why are Magento stores missed by AI search engines more often?

Shopify automatically connects stores that sell to the US to AI assistants; with Magento Open Source you have to set it up yourself. Common causes are the heavy Luma frontend with limited microdata, brand and EAN/GTIN stored in attributes but missing from the structured data, and firewall or bot rules that also lock out the search bots of ChatGPT and Perplexity.

How much does an AI readiness scan cost?

The quick scan on this page is free. Essentials costs €1,250 and Complete €4,450, both excluding VAT and at a fixed price. Strategy is tailored, from €7,500. To stay visible there's a monthly monitoring subscription from €195 per month.

How do you measure whether AI search engines mention my store?

I ask a fixed set of buying questions your customers would ask, several times, in several AI tools, so chance plays a smaller role. For each question I record whether your store is mentioned and recommended, whether your site is linked, and how often your competitors are mentioned. The result is a visibility score you can measure again after making improvements.

What's the difference between the free scan and the paid scans?

The free scan automatically checks nine technical points. The paid scans also use real buying questions to measure how often your store is mentioned in AI answers, compared with your competitors. In Complete I also implement the most important improvements myself and measure again after 60 days.

Does the scan work for Hyvä, Luma and Adobe Commerce?

Yes. The scan detects whether your store runs on Hyvä or the Luma frontend and gives solutions for Magento Open Source and Adobe Commerce. Other platforms can be scanned too, but the advice is written for Magento.

What is agentic commerce, and does my Magento store need to do anything about it yet?

Agentic commerce means AI assistants don't just give advice, but search, compare and eventually buy products on the customer's behalf. Checking out through an AI assistant is still mainly a US thing, but the foundation is the same as for visibility in AI answers: complete, machine-readable product data, access for AI bots and a fast store. Get that right now and you're ready for both.

Does the scan work for stores outside the Netherlands?

Yes. The scan works for any publicly accessible store, in any language and country. I deliver the paid scans remotely, in English or Dutch.

Who carries out the scans?

Simone Zuurveld, a freelance Magento 2 and Hyvä developer based in Hilversum, the Netherlands, with experience as an entrepreneur across several industries.

ADVICE The scan · excl. VAT